Navigating the Startup Journey: Empowering Entrepreneurs, Inspiring Innovation

The furniture industry has seen a surge in startup companies in recent years, with new players entering the market and disrupting traditional business models. These new startups are often focused on offering unique and affordable furniture pieces, often through e-commerce platforms. Many of these companies offer customizable, modular furniture pieces that are designed to be easy to assemble and disassemble, making them ideal for consumers who value convenience and flexibility. With the rise of online shopping and the increasing demand for sustainable and eco-friendly products, startup furniture companies are well-positioned to offer consumers a fresh perspective on home decor and furnishings.

1. Article

Website: https://www.article.com/ 

Email: hello@article.com

Phone: 1-888-746-3455

Address: 107 SE Washington St, Suite 165, Portland, OR 97214, USA

Key Services:

Article offers a wide range of modern and contemporary furniture including sofas, sectionals, chairs, tables, beds, and home décor accessories. They focus on providing high-quality furniture at affordable prices with a strong emphasis on customer service and satisfaction. They offer a 30-day satisfaction guarantee and a 1-year warranty on their products.

Google Reviews:

Article has a 4.7-star rating on Google with over 3,000 reviews. Customers praise the company for their high-quality and stylish furniture, affordable prices, and excellent customer service. Many customers also appreciate the fast shipping and easy assembly process of Article’s furniture. However, some customers have reported issues with delivery and product quality, but these seem to be rare occurrences.

2. Floyd

Website: https://floydhome.com/ 

Email: hello@floydhome.com

Phone: 1-844-352-8349

Address: 3434 Russell St, Suite 500, Detroit, MI 48207, USA

Key Services:

Floyd specializes in creating furniture that is easy to assemble and disassemble. They offer a range of minimalist, modern furniture such as beds, tables, shelves, and seating options. Their products are designed to be durable and adaptable, making them ideal for people who move frequently or who are short on space. They offer a 10-year warranty on their products.

Google Reviews:

Floyd has a 4.7-star rating on Google with over 700 reviews. Customers praise the company for their unique and stylish furniture designs, as well as their commitment to sustainability and durability. Many customers appreciate the easy assembly process and the fact that the furniture is easy to move and store. However, some customers have reported issues with customer service and delivery, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Floyd’s furniture.

3. Joybird

Website: https://joybird.com/ 

Email: support@joybird.com

Phone: 1-888-282-0842

Address: 4505 Glencoe Ave, Marina Del Rey, CA 90292, USA

Key Services:

Joybird offers custom-made furniture that is designed to fit the customer’s style and space. They offer a range of furniture styles, including mid-century modern, traditional, and contemporary. Customers can choose from a variety of fabrics, colors, and finishes to create a personalized piece of furniture. They offer a limited lifetime warranty on their products.

Google Reviews:

Joybird has a 4.6-star rating on Google with over 1,800 reviews. Customers praise the company for their high-quality and stylish furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the customization options and the fact that they can create a unique piece of furniture that fits their personal style and space. However, some customers have reported issues with delivery and customer service, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Joybird’s furniture.

4. Burrow

Website: https://burrow.com/ 

Email: support@burrow.com

Phone: 1-888-677-8827

Address: 134 N 4th St, Fl 2, Brooklyn, NY 11249, USA

Key Services:

Burrow offers customizable furniture that is designed to be both comfortable and stylish. They offer a range of furniture options, including sofas, chairs, and tables. Customers can choose from a variety of fabrics, colors, and configurations to create a personalized piece of furniture that fits their space and style. They offer a 30-day trial and a 5-year warranty on their products.

Google Reviews:

Burrow has a 4.6-star rating on Google with over 1,500 reviews. Customers praise the company for their high-quality and comfortable furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the customization options and the fact that the furniture is easy to assemble. However, some customers have reported issues with delivery and product quality, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Burrow’s furniture.

5. Campaign

Website: https://www.campaignliving.com/ 

Email: hello@campaignliving.com

Phone: 1-855-632-7722

Address: 8800 Venice Blvd, Los Angeles, CA 90034, USA

Key Services:

Campaign offers furniture that is designed to be both comfortable and durable. They offer a range of furniture options, including sofas, chairs, and tables. Their furniture is made with sustainable materials and is designed to be easy to assemble and disassemble, making it ideal for people who move frequently or who are short on space. They offer a lifetime warranty on their products.

Google Reviews:

Campaign has a 4.8-star rating on Google with over 600 reviews. Customers praise the company for their high-quality and comfortable furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the easy assembly process and the fact that the furniture is easy to move and store. However, some customers have reported issues with delivery and product quality, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Campaign’s furniture.

6. Interior Define

Website: https://www.interiordefine.com/ 

Email: hello@interiordefine.com

Phone: 1-800-836-8238

Address: 833 W Armitage Ave, Chicago, IL 60614, USA

Key Services:

Interior Define offers customizable furniture that is designed to fit the customer’s style and space. They offer a range of furniture styles, including mid-century modern, traditional, and contemporary. Customers can choose from a variety of fabrics, colors, and finishes to create a personalized piece of furniture. They offer a lifetime warranty on their products.

Google Reviews:

Interior Define has a 4.7-star rating on Google with over 500 reviews. Customers praise the company for their high-quality and stylish furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the customization options and the fact that they can create a unique piece of furniture that fits their personal style and space. However, some customers have reported issues with delivery and customer service, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Interior Define’s furniture.

7. Hem

Website: https://www.hem.com/ 

Email: hello@hem.com

Phone: +46 8 501 631 30 (Sweden) or +1 (917) 768-2233 (USA)

Address: Birger Jarlsgatan 39, 111 45 Stockholm, Sweden or 211 Franklin St, Brooklyn, NY 11222, USA

Key Services:

Hem offers furniture and accessories that are designed to be both functional and stylish. They offer a range of furniture options, including chairs, tables, and storage solutions. Customers can choose from a variety of materials, colors, and finishes to create a personalized piece of furniture. They offer a 14-day return policy and a 2-year warranty on their products.

Google Reviews:

Hem has a 4.8-star rating on Google with over 100 reviews. Customers praise the company for their high-quality and stylish furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the customization options and the fact that the furniture is easy to assemble. However, some customers have reported issues with delivery and customer service, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Hem’s furniture.

8. Maiden Home

Website: https://maidenhome.com/ 

Email: hello@maidenhome.com

Phone: 1-844-707-4333

Address: 711 Executive Blvd, Suite U, Valley Cottage, NY 10989, USA

Key Services:

Maiden Home offers customizable furniture that is made in the USA with high-quality materials. They offer a range of furniture options, including sofas, chairs, and sectionals. Customers can choose from a variety of fabrics, colors, and finishes to create a personalized piece of furniture. They offer a 30-day return policy and a lifetime warranty on their products.

Google Reviews:

Maiden Home has a 4.9-star rating on Google with over 100 reviews. Customers praise the company for their high-quality and comfortable furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the customization options and the fact that the furniture is made in the USA. Customers also note the excellent customer service provided by Maiden Home. However, some customers have reported issues with delivery and product quality, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Maiden Home’s furniture.

9. Rove Concepts

Website: https://www.roveconcepts.com/ 

Email: support@roveconcepts.com

Phone: 1-800-705-6217

Address: 103-3701 Viking Way, Richmond, BC V6V 2J9, Canada or 3709 S. Harbor Blvd, Suite C, Santa Ana, CA 92704, USA

Key Services:

Rove Concepts offers mid-century modern inspired furniture that is designed to be both stylish and functional. They offer a range of furniture options, including sofas, chairs, and tables. Customers can choose from a variety of materials, colors, and finishes to create a personalized piece of furniture. They offer a 30-day return policy and a 1-year warranty on their products.

Google Reviews:

Rove Concepts has a 4.6-star rating on Google with over 600 reviews. Customers praise the company for their high-quality and stylish furniture, as well as their commitment to sustainability and ethical production practices. Many customers appreciate the customization options and the fact that the furniture is easy to assemble. However, some customers have reported issues with delivery and customer service, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Rove Concepts’ furniture.

10. Industry West 

Website: https://www.industrywest.com/ 

Email: customerservice@industrywest.com

Phone: 1-888-867-4209

Address: 1002 Metropolitan Ave, Brooklyn, NY 11211, USA

Key Services:

Industry West offers modern and industrial-inspired furniture that is designed to be both functional and stylish. They offer a range of furniture options, including chairs, tables, and lighting solutions. Customers can choose from a variety of materials, colors, and finishes to create a personalized piece of furniture. They offer a 30-day return policy and a 1-year warranty on their products.

Google Reviews:

Industry West has a 4.7-star rating on Google with over 100 reviews. Customers praise the company for their high-quality and unique furniture, as well as their excellent customer service. Many customers appreciate the customization options and the fact that the furniture is easy to assemble. However, some customers have reported issues with delivery and product quality, but these seem to be rare occurrences. Overall, customers are very satisfied with the quality and design of Industry West’s furniture.

FAQs

1. What furniture is most in demand?

Tulip tables, leather chairs, “cloud” coaches and tree stump nightstands are in high demand; here’s how to shop for furniture and avoid supply chain delays.

2. Is a furniture business profitable?

Yes, building furniture is profitable. You may wonder “How profitable is the furniture business?” The furniture industry has one of the smallest profit margins in the retail industry. The profit compared to wholesale is about 40%.

3. What is the profit margin in furniture?

Typically, the average markup of furniture ranges from 20% to 50% based on the furniture’s wholesale cost. Furniture retailers use markup to cover their operating costs including employee salaries, rent, utilities, marketing costs, and other overheads, while leaving a portion for profit.

4.What is the future of the furniture industry?

While this is below the 6-8% pace of 2022 retail growth, atop a high baseline of sales, the furniture industry is projected to see steady and sustainable growth. NRF reports “American consumers spent $1 trillion more on retail goods in 2021 than in 2020 and are spending at an even higher rate in 2022.”

5. What are problems in the furniture industry?

At the start of 2023, the furniture sector faced the global economic slowdown that all industries faced. However, the rising cost of raw materials, supply chain issues and the ongoing energy crisis have further impacted furniture businesses around the world.

6. What is the target market of furniture?

The target market for furniture businesses is people who love to furnish their houses with new furniture, but who don’t like to shop around and get confused by the huge choice. Your target market is couples in their 30s and 40s. These people probably have a good job, and they probably live in family homes.

7. What are the 5 types of target market?

There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Conclusion

In conclusion, there are many great online startup furniture companies that offer a range of customizable and high-quality furniture options. These companies have disrupted the traditional furniture industry by offering more personalized and affordable solutions to customers. From Floyd’s modular furniture to Maiden Home’s sustainable and American-made pieces, each of these companies has its own unique approach to furniture design and production. By providing easy online ordering, delivery, and assembly options, these startups have made it more convenient than ever for customers to create their dream homes. Whether you’re looking for mid-century modern inspired pieces or industrial-chic designs, these 10 companies are a great place to start your furniture shopping journey.

Editor

Harsh Raj covers insightful commentary on startups and business strategies. With a knack for uncovering untold stories and dissecting industry trends, Harsh empowers entrepreneurs and corporate leaders with a roadmap for navigating the fast-paced world of entrepreneurship.

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